Did you know that around 80% of B2B leads from social media are through LinkedIn? That’s probably why the majority of B2B marketers use it to drive engagement and content strategy. 

It wouldn’t be a stretch to say that LinkedIn is to lead generation what Hogwarts is to wizardry. Now while it may not be as simple as a flick of a wand, you ought to know the right tools to help you get there.

Most of us passively scroll through the app, leave a comment or two on some relevant post and move on. Some of you might even use AI chatbots to generate comments and posts to reduce the hassle. 

Efficient? Probably. Effective? Not so much.

See, there’s no harm in leveraging AI to generate content, you just have to make sure you’re doing it right. 

Most content generator tools will come up with bland, machine-like comments/posts that scream AI. 

Look close enough and you’ll see a couple of such comments/posts every now and then. They’re extremely recognizable and hardly attract any engagement.

What if that were to change? 

Think of a tool that could respond in a contextual manner, with a tone you choose to set, and is trained and personalised with your own way of writing. 

Sounds too good to be true? Let’s find out.

In this article, we analyse some of the most popular AI Content Generator tools, their intricacies, advantages, and cons. Since each of these tools exhibits a unique blend of facets, stick with us until the end to find the best suited to your business.

1. Reepl

Reepl packs a powerful punch in the form of a Chrome extension, and offers you custom response options such as the kind of response, tone, word limit, and even a prompt to customise it with.

If that isn’t good enough, you can add customised prompts, add/remove tones depending on the post you’re engaging with, and choose from among multiple languages to respond. 

Best For: 

Reepl is a great tool if you’re looking to generate leads, build connections, and drive engagement via LinkedIn. You can even use it to generate nuanced comment replies with contextual clarities, making it both - efficient and effective. 

Pros: 

• Allows you to generate custom replies based on tone, response, word limit, and emotion.

• You can use your own prompt for subtle replies

• Has its own dashboard to monitor responses and activity from your LinkedIn profile 

Cons: 

• Allows you to generate custom replies based on tone, response, word limit, and emotion.

Pricing: 

Besides a 14-day free trial period and 100 free credits, Reepl offers three pricing plans - 

• Lite  - This plan gets you 2000 credits a month for $9 and a bunch of other features including Smart Messaging Assistant and Advanced Personalization. You can use this plan if you’re looking to grow a personal brand on your account.

• Pro - At $19 a month, Reepl’s Pro plan gets you 5000 credits, conversational goals for messaging, 90 days of activity history, and allows two LinkedIn accounts on top of all the features in the Lite plan. 

• Premium - With advanced privacy controls and 10000 credits, Reepl’s premium plan costs $29 a month and allows you to operate with Unlimited LinkedIn accounts. With this plan, you can beat AI detection, use Incognito mode, and navigate through lifetime activity history.

2. Engage AI

Much like Reepl, Engage AI comes in the form of a Chrome extension and helps you ideate non-generic content to resonate with your target audience.

Best For: 

Engage AI can help you streamline your LinkedIn workflow with long form content (articles, posts, descriptions) , personalised connection requests and recommendations, and optimised profile content. If you’re a B2B sales company looking to generate leads via LinkedIn, this is one tool you shouldn’t miss out on. 

Pros: 

• Free tools such as Hashtag Analytics and Widgets can help you track growth trends and save hours in research

• Seamless integrations with tools such including but not limited to Hubspot, Zapier, and Zoho.

• Engage allows you to sync your prospect list from your current CRM tool and engage with them faster than ever.

Cons: 

• Among other LinkedIn engagement tools, Engage AI carries a higher cost, and as such the plans aren’t very flexible.

• The tool isn’t tailored to respond very well to contextual conversations such as a thread of comments.

Pricing: 

• Pay as you go - Engage AI, through this plan, allows you to pay for only what you use by integrating your BYO API key. This plan is limited to responses from GPT-3.5 Turbo and demands a lower allocation for quality text processing

• Pro - This plan sets you back $30 a month and offers complete suite accessibility along with unlimited post frequency and length. You can monitor up to 150 prospects via bulk upload and track their posts.

• Executive Suite - This plan costs a whopping $1299 a month and offers all the services in Pro plan along with hyper-personalised messages upon successful outreach. This plan also offers a myriad of automated features such as prospect outreach and engagement, post management, along with a dedicated account manager.

3. Supergrow

Supergrow is yet another AI content generator for LinkedIn that never lets you run out of content ideas and embellish your posts. From scheduling posts to creating carousels, Supergrow is your go to app for creating a personal brand. 

Best For: 

Supergrow allows you to categorically save LinkedIn posts and flawlessly generates ideas and carousels with a touch of your unique professional tone. You get customizable ready-to-use templates, post ideas, and seamless LinkedIn engagement.

Pros: 

• Supergrow allows you to create custom list and engage with prospects without leaving the app

• Get AI generated posts tailored to your professional tone with something as simple as a topic and a role. You can even schedule the posts, images, and carousels with previews 

• All you need to do is provide a topic and Supergrow will swamp you with ideas. Turn any of those ideas into engaging and riveting LinkedIn posts with carousels and ready-to-use templates.

Cons: 

• While it might pluck ideas out of thin air, Supergrow does not allow them to take shape with the flexibility of tone that you might find in other tools.

• There’s no support for post analytics, and hence you can’t monitor how the post is actually doing compared to others.

• The content generation on Supergrow is quite stringent, and hence it might limit your ability to create engaging posts.

Pricing: 

• Starter Plan - At $19 a month, this plan helps you generate 50k words a month, converts videos, blogs and ideas into insightful LinkedIn posts, and schedule weekly personalised posts among other templates.

• Pro Plan - Costs $29 a month and offers all of the features in the Starter plan and more. You get to generate 100k words a month with the ability to mimic your own writing style.
  
  
  

• Agency/Team Plan - Tailored to LinkedIn account management teams, this plan costs $99 a month and allows for 10 workspaces. You can generate up to 200k words and schedule content for effortless engagement.

• Enterprise Plan - Suited for teams that handle a bigger clientele, this plan sets you back $500 a month and helps you with over 10 LinkedIn accounts. Features such as API support, white labelling, and Founder’s support are unique to this plan.

4. PowerIn

A powerful AI comment generator tool that helps you with both LinkedIn and X (formerly Twitter), PowerIn allows you to come up with comments based on target keywords. 

Best For: 

PowerIn is a great tool if you want to grow your visibility and engagement on LinkedIn. By targeting specific keywords, you not only remain consistent with your brand, but also identify opportunities via networking and collaboration.

Pros: 

• Target keywords and creators and capitalize on AI triggered comments to engage with your prospects and community.

• Manipulate the tone of your comments to maintain brand consistency and engagement.

• Avoid spamming by limiting the frequency of comments and enabling a variety of topics and tone, complying with LinkedIn’s best practices and policies.

Cons: 

• Unlike some of its competitors, PowerIn does not help you with creating visual posts, and hence leads to more manual work.

• Limits the number of target accounts, and hence your flexibility in reaching out to your prospects and community for a wider audience.

• Limits the number of comments per day, and hence isn’t as scalable as some of its competitors and suited to individuals.

Pricing: 

• Starter Plan - At $19 a month, this plan allows you to use one connected account (LinkedIn or X) and target up to 20 accounts. You can use hashtags and emojis, and personalise the tone of your comment. 

• Corporate Plan - This option costs you $39 a month, and allows you to target up to 50 accounts and comment up to 50 last posts of your target account. You can comment as a company page, and even tag the author in the comments.

5. Tappy 

Tappy is your LinkedIn AI Assistant in the form of a browser extension that allows you to post comments with a tap (duh!). From personal branding to sales prospecting, LinkedIn has been rewarding users that engage. With Tappy, you can do all of that in the simplest way possible. 

Best For: 

Most AI Content generators need access to your personal data to generate posts/comments. Tappy however, is one of those tools you can use to get top notch content quality without worrying about privacy. From Sales prospecting to finding a job, there’s little you can’t do with Tappy at your disposal.

Pros: 

• While most tools on this list will make use of all the data they can get their hands on, Tappy doesn’t access data it doesn’t need.

• Get 5 free comments a day with Tappy’s free plan to engage with like minded people for personal branding or getting the right job.

Cons: 

• Tappy isn’t as flexible as most others on this list, meaning you can’t adjust the tone, personalise comments or even use a prompt.

• While the tool might be suited for individual needs, you can’t scale your business page since you get limited comments even with its Premium plan.

• The content generated isn’t quite as nuanced as by others on this list since Tappy processes limited data.

• The pricing isn’t very flexible either as there are only 2 plans, neither of which are scalable. 

Pricing: 

• Pro Plan - At $18 a month, this plan allows you to generate 25 comments a day.

• Scale Plan - This plan costs $59 a month, and allows you to generate up to 100 AI powered comments a day.